Our Brands
Asili®
Born in Africa. Built on Integrity.
Naturally Authentic. Purposefully Made.
THE MEANING OF ASILI
“Asili” means natural, original, and authentic. It is more than our name. It is our promise.
To remain true to nature. To remain true to our farmers. To remain true to our customers.
And to prove that a business can succeed while creating lasting value for the communities that make that success possible.
Our Story
Born in Africa. Built on Integrity.
Some companies enter the avocado oil industry because it is growing. We entered because we believed it could be done for greater good.
Asili was founded by two young entrepreneurs in their twenties who saw an opportunity far greater than producing another bottle of cooking oil. They saw the chance to create a business that could genuinely improve lives — from smallholder farmers in rural East Africa to families seeking healthier, trustworthy food.
What began with a simple vision has, in just a few years, grown into one of East Africa’s leading producers of premium avocado oil.
But growth has never been our definition of success. Our purpose has always been to create value for every person connected to our business.
Today, thousands of farming families supply the fruit that makes our oils possible. Many come from communities that have traditionally had limited access to stable international markets. By building long-term relationships, investing in responsible sourcing, and creating dependable demand, we help transform avocados into sustainable livelihoods.
The impact extends beyond the farms. Through our community initiatives, we continue to support the refurbishment of schools, community facilities, and other projects that strengthen the places where our farmers live and work. We believe that every bottle should contribute to something greater than itself.
TRUST, ABOVE EVERYTHING
The avocado oil industry has faced significant challenges in recent years. Independent studies around the world have identified products that were adulterated, diluted, or failed to meet their label claims — creating uncertainty for both consumers and retailers.
We built Asili to be the opposite.
Every bottle is produced from carefully selected avocados using rigorous quality systems designed to protect purity from fruit to finished product. Every production batch undergoes comprehensive testing, and our manufacturing processes are designed around complete traceability and clean-label principles.
Because trust is not something you claim. It is something you prove.
A Family Business That Thinks Long Term
Asili is family owned. That matters because our decisions are guided by legacy rather than quarterly targets.
We think in decades. We invest in relationships.
Every improvement we make — whether in sourcing, manufacturing, sustainability, or product quality — is driven by a simple belief: doing the right thing consistently creates better outcomes for everyone.
African Roots. Global Standards.
Our oils are proudly produced in Kenya from the rich agricultural landscapes of East Africa. While our origins are local, our standards are international.
We manufacture to globally recognised food safety and quality systems, supplying discerning customers across markets that expect uncompromising consistency, authenticity, and performance.
The same commitment that allows us to serve demanding export customers is what goes into every bottle carrying the Asili name.
Asili Avocado Oil
USDA organic certified 100% avocado oil. Crafted from carefully selected avocados. Delivers a naturally mild flavour, smooth texture, and exceptional versatility. Rich in heart-friendly monounsaturated fats — ideal for everyday cooking, roasting, sautéing, baking, and salad dressings.
A premium range of natural and infused avocado oils under the Asili® brand.
PACKAGING BUILT FOR DISTRIBUTION
To support efficient distribution across the United States, Asili can be bottled through our co-packing partners on the West Coast, East Coast, and Midwest.
We also offer flexible private label solutions in glass, PET, squeeze, and spray bottles — enabling retailers to bring products to market quickly and cost-effectively.
Golden D’Lite is part of the Origen Fresh brand family, supporting retail and foodservice alongside Asili.
From Our Brand to Yours
Building Asili taught us what retailers and consumers expect. That experience strengthens every private label partnership we take on — from specification and purity to packaging and shelf presentation.
